Trade pricing.
Account terms.
Built in, not bolted on.
B2B is the default here, not an upsell. Customer-group pricing, bulk breaks, per-account agreements, credit limits, on-account terms and quoting all live in the same system as your retail storefront - the dedicated B2B platform you'd otherwise license separately.
B2B isn't a module you switch on. It's how the platform thinks.
Most platforms make you license a separate B2B product, then wire it to your retail store and hope they stay in sync. Here, trade pricing, account terms and quoting share the same catalogue, customers and orders as your storefront. A pure wholesaler can run on it standalone - and the very same engine powers the wholesaler side of a B2B2C network.
Every buyer sees their price.
Retail, wholesale and distributor pricing live side by side, and individual accounts can carry their own negotiated price book. The buyer just sees the number that's right for them.
Customer-group pricing
- Retail, Wholesale and Distributor groups out of the box
- Add custom groups for any trade segment you sell to
- Pricing set per group and per portal - AU and NZ can differ
Slab-based bulk breaks
- Up to six quantity breaks per product, set per customer group
- Wholesale and distributor each carry their own volume tiers
- The right unit price applies automatically at the cart
- Reward volume without manual price overrides
Per-account agreements
- Negotiated price lists locked to a single account
- Honour the deal you struck without exposing it to others
- Layered cleanly over group and bulk pricing
Sell on account, with the guardrails on.
Trade buyers expect to order now and settle later - but on your terms. Credit limits are enforced where it counts, at checkout, and on-account or 30-day terms sit behind an approval workflow so no account trades beyond what you've agreed.
- Credit limits per customer, enforced at checkout
- On-account and 30-day terms with an approval workflow
- eWAY pre-authorisation - hold, partial capture, void and refund
- Expiry alerts flag holds you haven't captured, before they lapse
From a quote to a repeat order, without the friction.
Big trade deals start as a quote and end as a habit. Build a quote, export it as a branded PDF, and let the buyer accept it straight into an order. For the SKUs they buy every week, saved orders and one-click quick-reorder do the rest.
- Quote-to-order with branded PDF export
- Saved orders and one-click quick-reorder for the SKUs they buy again and again
- Accepted quotes convert straight into orders
One store. Two faces.
Trade buyers and retail shoppers want different things from the same catalogue. The storefront knows the difference - what each buyer sees, from the homepage to the spec sheet, follows who they are.
An audience-aware storefront
- Content Audiences - wholesale and retail buyers see different homepages, menus and page sections, from one store
- Mega menus whose live product cards show each customer their own contracted pricing
Products that fit the buyer
- Per-group product tailoring - different imagery, minimum order quantities and order steps per price group, on the same SKU Network
- Custom product fields for the attributes your trade actually needs Growth+
Trade-ready product pages
- A clean spec sheet on every product - code, GST, size, MOQ and barcode
- A collapsible Packaging & Carton panel - weight, dimensions, CBM, inner and carton quantities
Vet new trade accounts before they trade.
A dedicated wholesale applications portal turns "email us your details" into a clean, verified workflow - so you only approve businesses that check out.
Apply & upload
Prospects apply through a branded portal and upload the supporting documents you require - no inbox archaeology.
ABN verification
ABNs are checked against the Australian Business Register - GST registration, entity type, status and risk band - so you know who you're dealing with.
Admin approval
Approve or decline from the admin with the verification result in front of you. Approved accounts step straight into their pricing group.
Registration, your way
Accept retail signups, wholesale applications or both - and design the application form to match your brand, with layouts, a brand image, field toggles and an optional credit-account path. On wholesale-only stores, the storefront footer swaps its newsletter signup for a wholesale-application call to action.
The trade stack, part by part.
Wholesale doesn't end at pricing. Explore the pieces that wrap around your B2B operation.
Run your wholesale business on a platform that was built for it.
Pure wholesaler or retail-and-trade in one - the B2B engine is already here, waiting to be switched on. Let's map your pricing and terms.