One platform.Every retailer you supply.Their own storefront.
CARTT.AI is the B2B2C commerce platform that gives every retailer you supply — or every store in your network — their own branded e-commerce experience — their domain, their pricing, their brand — all powered by your catalogue and live inventory. Activate stores one at a time or roll out your whole network — stickier customers, more reorders, less admin.
Most platforms treat B2B2C as an afterthought. We built the platform around it.
Whether you're launching your first store or running an established business, we'll walk you through the platform and get you set up properly.
Built for serious sellers — from a single store to a whole network.
Most platforms bolt B2B2C on as an afterthought. We built around it — but the same engine runs a single branded storefront just as well. Sign up self-serve, or roll out a whole network.
Retailers
Launch a serious, AI-native storefront — not just another lookalike. Your own branded store, AI-written product content, full analytics, and you're live in minutes. Sign up self-serve and grow into the rest of the platform when you're ready.
See plansMulti-store operators
Run several brands, locations or portals from one admin. Per-portal pricing and theming, a shared catalogue and inventory, and cross-store reporting so you see the whole business at a glance — without juggling logins.
See plansWholesalers & networks
The platform we were built for. Give every retailer you supply their own branded child storefront — on their own domain, with their pricing, brand and customers — all powered by your catalogue and live inventory. Activate one store or roll out the lot. Unlimited child tenants on Network.
How the network worksA commerce platform with serious DNA.
Built for the wholesaler-distributor-retailer reality of B2B2C e-commerce. Not template-based, not bolted-on AI, not a stripped-down enterprise platform with the useful parts behind a paywall.
Running a single retail storefront? Everything below applies — minus the multi-portal overhead until you need it.
B2B2C at platform-scale
Every retailer you supply gets a branded storefront on their own domain — their brand, their pricing tier, their UX, their end-customers. You keep your catalogue and inventory as the single source of truth, plus the B2B relationship with each retailer. Start with one retailer; add the rest as fast or as slow as you like. The platform was architected for this from day one.
Drag-and-drop everything
Not just pages — product cards, product detail pages, cart, and checkout are all drag-and-drop too, with multiple style variations to pick from for every component. 50+ commerce-aware blocks (product grids, hero banners, category showcases, FAQs, contact forms, video embeds), 50+ predefined colour themes, 17 fonts, custom CSS. Tokenised content and per-portal variants. One-click Save & Audit on every page editor. No developer queue.
AI for operators, not for show
Product descriptions in your brand voice (with AI-detection scoring so they don't read like ChatGPT). Bulk meta-descriptions. Auto-tagging. A conversational logo chatbot and theme generation. An AI page improvement agent that doesn't just suggest fixes — it applies them Growth+. An AI image editor with annotations and an AI infographic generator Growth+. Background removal, AVIF/WebP and responsive variants — all automated. Plus an in-admin AI assistant (Claude with search across every help page) sitting beside you while you work on every tier, and an AI Business Advisor Network only that turns every connected signal into prioritised, evidence-grounded findings with deep-links into the modules that act on them.
AI Conversational Agent Growth+
A storefront chat agent split into two skills: Sales (product discovery, recommendations, basket build, add-to-cart) and Support (order lookup, shipment tracking, returns lodgement, policy answers). Each tool call hits live data — prices, stock, order status are never invented. A tenant-curated knowledge base the agent quotes verbatim for policy and FAQ answers. One-click human handoff with a queue, claim-lock, and full transcript for the admin who picks up. Per-portal model selection and bring-your-own Anthropic key for tenants who'd rather bill direct. Every reply audited with cost, tokens, and thumbs-up/down feedback. The checkout boundary is firm — the agent fills the cart, never charges a card.
AI Video Studio Operator+
Claude scripts the storyboard, our pipeline captures the actual screens, narrates with ElevenLabs or OpenAI TTS (or drops in a HeyGen avatar presenter when you want a face on camera), and stitches a polished MP4 with pulse-rings, spotlights, and arrows pointing at the right buttons. Walkthrough videos for your admin or your storefront — built by describing what you want, not by recording your screen. Optimised for Core Web Vitals out of the box: AVIF/WebP poster fallbacks, a facade-loaded player that ships zero video bytes until interaction, and HTTP Range scrubbing.
AI Demand Forecasting & Smart Reordering Network only
Statistics compute the numbers — AI only narrates them. Per-SKU demand forecasts using moving average, Holt-Winters exponential smoothing, Croston for slow-movers, and seasonal decomposition — whichever fits each product's pattern. Stockout-risk scoring against on-hand + on-order stock and your supplier lead times. Reorder point + safety stock from your chosen service level. Economic-order-quantity sizing that honours MOQ and pack multiples. Draft purchase orders are assembled per supplier — never auto-sent — and Claude writes a plain-English rationale for every line so you understand why before you approve. MAPE/bias accuracy reporting holds the math accountable over time.
AI Merchandiser Network only
Statistics decide rankings — the LLM only writes rationales. Six nightly optimisers: category re-ranking by composite score, cross-sell discovery from co-purchase lift, search-result boosting per query, auto-tag and auto-category proposals from your existing taxonomy, and trend-shift alerts. Suggest-by-default with one-click rollback on every applied change. Manual category pins are respected, out-of-stock SKUs excluded, no customer PII in signals — and prices are never touched. Flip any single suggestion type into auto-apply per portal when you're ready (auto-category stays suggest-only by design).
Built to be found by AI
Structured data (Product, Organization, Review, Breadcrumb JSON-LD), llms.txt, semantic markup, GEO/AEO tuning — engineered from the database up to be visible in ChatGPT, Claude, Perplexity, and Google AI. Not just blue links anymore.
Multi-portal architecture
True multi-tenancy from the database up. Independent themes, domains, pricing, freight, and payments — all managed from one unified admin.
Wholesale-grade fundamentals
Multi-tier customer pricing, slab-based bulk discounts, B2B pre-authorisation via eWAY, credit limits, pricing agreements, quote-to-order with PDF export, saved/recurring orders, freight rule engine. Built for B2B, friendly enough for B2C.
CRM and pipeline, in the same box
Opportunities, contacts with role tagging, pipeline stages, account health scores, automation rules, communications log, and pricing agreements per account. The CRM your sales team would otherwise pay for separately — sharing the same customer record as the storefront.
Loyalty, rewards, and store credit
Earn rules per product, category, or order value. Tiered customer programs, referral bonuses, gift cards with custom designs, and a per-customer store credit ledger. Plus Retail Express reward sync for hybrid retail-online clients.
Marketing in one suite
CARTT's own email engine — campaigns, segments, behavioural triggers, A/B subject testing. Plus SMS marketing, social ad publishing (Meta, TikTok, X), abandoned-cart recovery, back-in-stock alerts that auto-notify subscribers the moment a product restocks (including per-store availability for retail customers), and brand-kit-aware AI ad creative. No Mailchimp, no Klaviyo, no licence fees.
Edit what you're looking at
Flip on the on-site admin toolbar and browse your own storefront like a customer — with a quiet overlay that knows exactly what page you're on. One click jumps you from any product, category, or page straight to its editor; contextual alerts surface issues on the spot; cache purging is right there. No hunting through admin menus to find the thing you're already looking at. Invisible to customers, always.
Want to see it running?
We'll walk through what you're running today and tell you honestly if CARTT.AI is a fit. No pitch deck, no slide carousel, no follow-up sequence.
Book a demoEvery retailer.
Their own storefront.
Powered by you.
Stop chasing reorders by phone, fax, and PDF. Every retailer you supply gets a branded e-commerce portal — their own domain, their own logo, their own pricing tier — that funnels every order straight into your inventory and fulfilment. The retailer feels like the brand owner. You stay the source of truth.
The more your retailers rely on the portal, the stickier they get. Reordering becomes effortless. Their staff learn your interface. Their customers bookmark URLs that point to your inventory. Switching suppliers stops being a sales-rep negotiation — it becomes a forklift upgrade of an entire ordering workflow their team uses every day. You stop being one of three suppliers and start being the operating system of their business.
And the network compounds. Activate one retailer today, you've launched a starter portal. Activate ten more next month, you've turned it into a network. The platform was architected for this — independent tenants, shared catalogues, isolated branding — so adding the eleventh retailer is no more work than adding the second.
- A branded storefront on their own domain — feels like their site, not yours
- Self-service reordering and saved orders — no more 4pm phone calls
- Per-retailer pricing, freight, payment methods, and product visibility
- Customer-facing features (wishlist, reviews, recommendations) for their end-customers
- Quick-reorder, recurring orders, and standing-order workflows for high-frequency SKUs
- Single inventory backbone — one source of truth, propagated everywhere
- Per-customer credit limits and pricing agreements enforced at checkout
- Wholesale application portal with document upload and admin approval workflow
- B2B pre-authorisation via eWAY — no awkward calls about declined payments
- Your B2B order flow and catalogue performance consolidated across every retailer in your network
- Automated tenant provisioning — new retailer portals stood up in days, not weeks
- 50+ palettes and a 17-font picker — every storefront looks genuinely distinct
- Per-portal block variants — same block, different branding per retailer
- Per-portal theme forks supported but rarely needed
- Adding the eleventh retailer is no more work than adding the second
Buying groups. Franchises.
Banner networks.
If you sit at the centre of many stores — a buying group, a franchise, a banner network, or a distributor with a dealer base — CARTT.AI was architected for exactly that. One platform behind every store in your network, each on its own domain and brand, all run from one admin.
- Every store in your network gets its own branded storefront — their domain, their look, their local pricing
- Roll out one store or a hundred — a new portal is provisioned in days, not a project
- Central control of catalogue, brand standards and reporting; local autonomy where it matters
- Members keep their independence; the group gets one source of truth and a network that compounds
Build pages.
Not tickets.
How you keep up when every retailer wants their storefront to look different.
Every storefront, every category page, every promotional landing page — built visually, by your team, without a single ticket to a developer. CARTT.AI's page builder is purpose-built for e-commerce. Product grids, hero banners, content blocks, testimonials, contact forms — every block knows how to behave inside a storefront. Same blocks across retailers, different variants per portal, zero duplicated effort.
AI suggests improvements as you build. Layout off-balance? It'll tell you. Missing meta tags? Auto-filled. Page quality below threshold? Get a checklist of fixes. Building marketing pages stops being a multi-week project — it's a 20-minute task between meetings.
- Drag-and-drop interface with 50+ e-commerce-native blocks
- Product grids, hero banners, category showcases, testimonials, FAQs, contact forms, video embeds, blog cards
-
Token-driven content — drop
{product_grid}or{cart_summary}in anywhere - Per-portal block variants — one block, different branding per retailer
- Custom product card and product detail layouts per portal — without theme forks
- One-click AI page audit with auto-fix recommendations Growth+
- Real-time preview at every breakpoint
Operate with AI.
Get discovered by AI.
How a small wholesale team runs a network of retailer storefronts without hiring an army.
Most "AI-enabled" e-commerce platforms bolted a chatbot onto a 2014 codebase and called it transformation. CARTT.AI was rebuilt with AI as the development partner — and AI is baked into the operator's day-to-day work. Generating product content, auditing pages, optimising images, drafting policy pages — the work that used to scale by headcount now scales with the network.
More importantly: it's built to be visible to AI itself. When ChatGPT, Claude, Perplexity, and Google AI answer questions like "where can I buy X" — CARTT.AI stores are designed to be in the answer. Not just optimised for blue links, but engineered for the era where AI is the new search.
- Product content generation in your brand's own voice (auto-detected)
- AI-detection scoring so descriptions don't read like ChatGPT slop
- Bulk meta-description and tag generation
- AI logo generator and theme/colour palette wizard
- AI legal-pages wizard — shipping, returns, privacy, terms (Australian jurisdiction-aware)
- Multi-dimensional page quality audit with one-click fix application Growth+
- AI Business Advisor Network only — capstone synthesis across every connected signal (SEO, conversion, fulfilment, demand, B2B pricing, marketing, catalog health, page audits). Evidence-grounded, prioritised findings with one-click deep-links into the module that fixes each one. Never auto-acts; never changes prices.
- Image pipeline: background removal, AVIF/WebP, responsive variants, in-admin editor
- In-admin AI assistant (Claude with search across every help page) — included on every tier
- AI Conversational Agent Growth+ — Claude with two skills (Sales: product discovery, recommendations, basket build, add-to-cart; Support: order lookup, shipment tracking, returns, policy). Tools are the only source of truth — prices, stock, order facts come from live queries, never the model's memory. Tenant-curated knowledge base quoted verbatim. One-click human handoff queue. Per-portal model + BYO Anthropic key. Every reply audited with cost, tokens, and thumbs feedback for fine-tuning. Wallet-metered per conversation turn.
- AI Video Studio Operator+ — Claude scripts the storyboard, the pipeline captures the actual screens, narrates with TTS, and stitches a polished MP4 with callouts on the right buttons
- AI Demand Forecasting & Smart Reordering Network only — moving-average, Holt-Winters, Croston and seasonal decomposition methods auto-selected per SKU; stockout-risk scoring; reorder-point + safety-stock + EOQ sizing that honours MOQ and pack multiples; draft POs per supplier with Claude rationales. Stats compute the numbers — AI only narrates them. POs are drafted, never auto-sent.
- AI Merchandiser Network only — six nightly optimisers (category re-ranking, cross-sell discovery, search boosts, auto-tag, auto-category, trend alerts). Suggest-by-default with one-click rollback; manual pins respected; prices never touched. Statistics decide rankings, the LLM only writes the rationale. Auto-apply per type, per portal.
- llms.txt, JSON-LD, schema.org — built-in and tenant-scoped
B2B is the default,
not an upsell.
The wholesaler-side of the B2B2C network — built like the B2B platform you'd otherwise license separately.
Retail-only operator? You're covered too — see the Foundation tier →Most e-commerce platforms treat wholesale as a plugin: bolt on net-30 terms, fight with tax exemption, hope a B2B app handles your slab pricing. CARTT.AI was designed B2B-first. Pre-authorisations, credit limits, pricing agreements, multi-tier groups, saved orders, and quote-to-order flows are part of the core — not a $200/month add-on.
Your sales team gets a CRM in the same admin: opportunities, account health, pipeline stages, communications log, automated activity tracking. Quotes go out as branded PDFs. Recurring invoices and subscriptions handle standing orders. Everything posts to MYOB.
- Multi-tier pricing — Retail, Wholesale, Distributor + custom groups per portal
- Slab pricing (6 quantity breaks per product) and per-customer pricing agreements
- B2B pre-authorisation via eWAY (capture/void/refund ledger, automated expiry voids)
- Credit limits per customer with enforcement at checkout
- Quote builder with branded PDF export and quote-to-order conversion
- Saved orders, recurring orders, and standing-order workflows
- Invoices, credit notes, and recurring billing — PDF and email
- CRM: opportunities, contacts with role tags, pipeline stages, health scores
Every retailer in your network
on their own branded storefront.
Real systems. Not Zapier glue.
The systems Australian e-commerce operators actually run — integrated natively at the platform level, not glued together with no-code middleware. Bidirectional, real-time, and built to handle real volume. Need something we haven't built yet? Network-tier customers get one custom API integration shipped natively at setup — and we can scope more on request.
/bookings, and HMAC-verified tracking webhooks across AU couriers. Drop-in alternative to Starshipit on the same admin module.The capabilities you'd otherwise stitch together.
Shopify Plus add-ons, Klaviyo, a CRM subscription, a BNPL plugin, an SEO tool, a reviews platform — separate logins, separate bills, separate places things break. All of this is shipped with the platform.
Replaces a ~$10,500/mo SaaS stack for $1,499.
The biggest tier replaces what a wholesaler would otherwise spend on Shopify Plus, Klaviyo, HubSpot, Drift, Algolia, Channable, Yotpo, Inventory Planner, Synthesia, Optimizely, BSS B2B and Quotient — plus a custom B2B2C build that costs $80K+ and isn't sold off-the-shelf anywhere.
All prices in AUD- Branded storefront on your own domain
- Drag-and-drop builder for pages, product cards, product detail pages, cart & checkout — multiple style variations for every component
- 50+ blocks · 50+ predefined colour themes · 17 fonts · custom CSS
- AI product descriptions
- Loyalty points + store credit
- Welcome popup + abandoned-cart recovery
- Public order tracking + email verification on signup
- Full analytics — sales, products, customers, inventory, search · CSV export
- Checkout: eWAY + PayPal · Shopify catalogue importer
- In-admin AI assistant (Claude with help search)
- llms.txt + AI search · + much more inside
- Everything in Foundation, plus
- Email Campaigns (Klaviyo-equivalent)
- Click tracking + Bouncify email validation
- Back-in-stock alerts (per-store + online) with admin dashboard + CSV export
- AI image editor with annotations + infographic generator
- AI page audit + page improvement agent that applies fixes
- SEO auto-spider + product feeds
- Product companions, bundles + lookbook
- Logo chatbot · gift cards · AI Conversational Agent (Sales + Support skills, knowledge base, human handoff)
- Xero, MYOB & QuickBooks accounting
- Afterpay + Zip checkout
- Everything in Growth, plus
- Multi-portal storefronts (AU + NZ, sub-brands)
- Wholesale CRM (HubSpot-equivalent)
- Pricing agreements + credit limits
- B2B pre-authorisation via eWAY
- Quote-to-order with PDF export
- Wholesale applications portal
- SMS via MessageMedia, Twilio, Vonage or Kudosity · WhatsApp Business
- AI Video Studio — storyboarded walkthroughs with HeyGen avatars, narration, callouts & stitching
- Lightspeed POS, Retail Express, Datapel WMS, Cin7 Core, Unleashed, Starshipit, Shippit
- AliExpress dropshipping — sourcing search, one-click import with variants & tiered pricing, automated order push + tracking sync
- Billing suite — CSV importer, customer statements, BAS / GST & P&L, Stripe pay-now invoice links
- On-account terms (B2B credit)
- Everything in Operator, plus
- Child-tenant capability
- Catalogue + pricing inheritance
- Aggregate child-tenant reporting
- Unlimited child-tenant invites
- AI Business Advisor — evidence-grounded briefings across every connected signal with deep-links into the modules that act on them
- AI Demand Forecasting & Smart Reordering — statistical per-SKU forecasts, stockout risk, draft POs with AI rationales (drafted, never auto-sent)
- AI Merchandiser — statistical category re-ranking, cross-sell discovery, search boosts, auto-tag/auto-category proposals, trend alerts. Suggest-by-default with one-click rollback; prices never touched.
- Sell on eBay + Amazon AU — listings, inventory, prices, orders & FBM tracking from one catalogue
- One custom API integration at setup
- EDI trading (broker-based — 850/855/856/810/846)
- Priority support
Running 50+ stores, or a whole group?
Published pricing covers single operators through mid-size networks. Buying groups, franchises and large banner networks work differently — billing, onboarding and rollout designed around how your group actually operates. Let's design it together.
Build on CARTT for your clients
White-label the whole platform, set your own prices, and never own a line of code.
If your platform's the bottleneck, it's worth a chat.
30-minute call. No demo theatre. We'll look at what you're running today, what's slowing you down, and whether CARTT.AI is a genuine fit. If it's not, we'll say so.