This AI Content Disclaimer ("Disclaimer") applies whenever you use the AI-powered features of the CARTT.AI platform (the "Service") to generate, transform, or enhance content. It is incorporated by reference into the Subscription Terms of Service and the Acceptable Use Policy. By using an AI feature, you accept this Disclaimer. Defined terms used here have the meanings given in the Subscription Terms of Service.
1. What "AI Content" means
For the purposes of this Disclaimer, AI Content means any output produced by an AI feature of the Service, including but not limited to:
- Product descriptions, titles, and metadata
- Marketing copy, email subject lines, and email body content
- Image enhancement, background removal, upscaling, and style transfer
- Video generation, narration, and music
- Logo, favicon, and brand asset suggestions
- Brand voice extraction and brand-style guidance
- Homepage drafts, layout suggestions, and page templates
- Customer-service chatbot responses
- Product recommendations
- Translations
- Any other text, image, audio, or video output generated by an AI feature of the Service
AI Content does not mean the underlying AI models, prompts, weights, or systems used to produce it. Those remain the property of us or of our third-party AI providers.
2. The nature of AI Content
AI Content is produced by probabilistic systems. By their nature:
- AI Content may contain factual errors, including invented names, prices, statistics, or product features — commonly called hallucinations
- AI Content may contain legal, medical, financial, or safety inaccuracies that read as authoritative but are wrong
- AI Content may reproduce or closely resemble material the model was trained on
- AI Content may reflect biases present in training data
- Generated images and video may contain visual artefacts, anatomical errors, or unintended composition
- Translations may contain idiomatic errors or cultural misalignment
- The same prompt may produce different output on different runs
- AI Content may not be original — similar prompts from other users may produce similar output
You acknowledge that these characteristics are inherent to current AI technology and are not defects of the Service.
3. No warranty of accuracy, originality, or fitness
We provide AI features on an "as is, as available" basis. We make no warranty that AI Content will be accurate, original or non-infringing, fit for any particular purpose, free from bias, compliant with any specific regulation, free from offensive or unsuitable material, consistent across generations, or free from technical error or artefacts.
Nothing in this Disclaimer excludes the non-excludable consumer guarantees under the Australian Consumer Law, which apply to your use of the Service where you are a "consumer" under that law.
4. Your responsibility to review
You are responsible for reviewing, editing, and verifying every piece of AI Content before you publish it to customers, display it on your storefront, or use it in marketing or transactional communications. That includes:
Two kinds of feature do not give you that review step, and you should know which they are.
Live automated responses. Where you enable a feature that answers your customers in real time — most obviously the customer-service chatbot — its replies are generated and delivered to the customer directly, with no opportunity for you to review them first. You cannot pre-approve that output, so your responsibility for it is different in kind: you are responsible for deciding whether to enable the feature at all, for how you configure and constrain it, and for monitoring what it says and intervening when it gets something wrong.
Bulk and automated generation. Some tools are designed to write across many records at once — bulk meta-description generation is the clearest example. When you run one of these, output that passes our automated quality check is written straight to the live field on the affected products, categories, pages, blog posts or tags. Our quality check tests how machine-written the output reads, that it is complete rather than truncated, that required fields are present, and that it meets the length and structural format the field needs; it does not verify that the content is true. Running a bulk job is your instruction to publish its results, so review them afterwards — the tools show you what was written and let you edit or replace any of it.
Everything else in this Disclaimer about the limits of AI accuracy applies to both with equal force.
- Factual claims — specifications, materials, prices, dimensions, ingredients, certifications, compliance statements
- Health, safety, medical, or therapeutic claims
- Legal statements — warranty terms, returns policy text, jurisdictional claims
- Comparative or superlative claims such as "best", "fastest", or "only"
- Brand and competitor mentions
- Translations into languages you do not read fluently
- Imagery depicting your products, so that it does not misrepresent them
- Imagery depicting people, so that you hold the rights to the depiction and it is not misleading
- Suitability for the audience and the context where it will appear
Once you publish AI Content, you are the publisher of it and you are responsible for it — under the Australian Consumer Law, defamation law, intellectual property law, and any other applicable law. We say "publisher" deliberately and not "author": whether anyone is the legal author of AI-generated material, and whether it attracts copyright at all, depends on the facts and on law that is still unsettled, as section 6.2 explains. Responsibility for what appears on your storefront does not depend on that question being resolved. You decided to publish it, so it is yours to answer for. Except where you have enabled a live automated response feature or run a bulk generation job as described in section 4, the Service does not publish on your behalf; you do. In those two cases the output is published under your storefront on your instructions, and you are equally the publisher of it.
5. Specific risk categories
5.1 Product information
AI-generated product descriptions, titles, and metadata may contain inaccurate specifications or features. Verify them against your source product data before publishing. Inaccurate product information may breach the prohibitions on misleading conduct in sections 18 and 29 of the Australian Consumer Law.
5.2 Health, therapeutic, and safety claims
AI features will sometimes generate text implying a health, therapeutic, or safety benefit. You must not publish such claims unless they comply with the Therapeutic Goods Act 1989, the advertising codes administered by the TGA, and the Australian Consumer Law. That assessment is yours, not ours — the Service does not vet AI Content for therapeutic-claim compliance.
5.3 Comparisons, superlatives, and competitor mentions
AI features may generate comparative claims. Before publishing, verify that any comparison is accurate, supported by evidence, and does not falsely disparage a competitor.
5.4 Imagery of people
AI features that generate or transform imagery may produce images resembling identifiable people, or incorporate elements of pre-existing photographs. You are responsible for holding the rights to depict any person whose likeness appears in published AI Content, and for ensuring the depiction is not misleading.
5.5 Translations
AI-generated translations are convenience translations only. Do not rely on them for legally significant content — contracts, terms, warranty information, safety instructions — without review by a fluent speaker.
5.6 Customer-service chatbot
The customer-service chatbot is configured by you, using your prompts and connected to your catalogue and policies. Its responses may be inaccurate, off-topic, or unhelpful. You are responsible for monitoring conversations, refining its configuration, and offering alternative customer-service channels. Do not configure the chatbot to make commitments on your behalf — confirming refunds, quoting prices not in your catalogue — unless you have the means to honour those commitments.
6. Intellectual property in AI Content
6.1 Inputs you provide
Inputs you provide to AI features — prompts, source images, product data, brand assets — remain your property. You warrant that you hold the rights to provide them.
6.2 AI Content output
Subject to payment of all applicable fees, you own the AI Content produced from your inputs, to the extent that such output is capable of being owned under applicable law. We claim no ownership over AI Content produced for you, other than our pre-existing rights in templates, the Service infrastructure, and our internal methodology.
You should be aware that:
- The copyright status of AI-generated material is unsettled in Australia and in many other jurisdictions
- AI Content may not attract copyright protection at all, depending on the degree of human creative input
- Similar AI Content may already have been, or may in future be, generated for other users from similar inputs
We do not warrant that AI Content is unique to you, that it is capable of copyright protection, or that you hold exclusive rights to use it. Where exclusivity genuinely matters for a particular asset — a primary logo, a tagline, a signature brand image — commission original work from a human creator instead.
6.3 Third-party rights in your inputs
You are responsible for ensuring your inputs do not infringe third-party rights:
- Photographs you upload must be ones you own or are licensed to use
- Brand references you make — competitors, real businesses, real people — must not mislead or imply endorsement
- Reference styles you describe, such as the style of a named artist, may carry intellectual-property and moral-rights implications that you are responsible for assessing
7. Third-party AI providers
The Service uses AI models supplied by third-party providers. Your inputs to AI features are transmitted to those providers for processing.
7.1 What we have contracted for
Where possible we have obtained commitments from these providers that:
- They will not use your inputs to train their general AI models
- They will retain inputs only as long as needed to process them, typically deleting them within 30 days
- They will apply security measures consistent with industry standards
- They will notify us of material changes to their terms
A current list of the AI providers we use, and the regions in which their processing occurs, is available on request to legal@cartt.ai. This list changes from time to time.
7.2 What you accept
By using AI features you accept that:
- Your inputs are transmitted to third parties as described
- Those third parties have their own terms governing how they handle inputs
- Provider-side outages, latency, or quality changes may affect how AI features behave, sometimes without notice
- We may change AI providers from time to time. Output already generated is unaffected, but new output may differ in style or quality
- Provider terms may change. Where a change materially affects your rights we will give you notice
7.3 Sensitive inputs
You should not submit to AI features:
- Personal information about customers or third parties beyond what the AI task reasonably needs
- Sensitive personal information — health data, financial data, identity documents — unless the specific feature is documented as suitable for that category of data
- Confidential business information you would not be comfortable having processed by a third-party AI provider
- Material subject to a confidentiality obligation, such as NDA-protected or legally privileged material
If you submit such material, you accept the risk of its processing by a third party.
8. Prohibited AI uses
AI features may not be used for anything prohibited by the Acceptable Use Policy, including without limitation:
- Generating content that promotes illegal goods or services
- Generating deepfakes, non-consensual intimate imagery, or impersonations
- Generating fake reviews, testimonials, or user-generated content
- Generating phishing material, or content impersonating another business
- Generating mass-produced content designed to manipulate search rankings
- Generating content that infringes another person's intellectual property
- Generating content depicting children in sexual contexts — which results in immediate termination and referral to law enforcement
- Attempting to extract, expose, or reverse-engineer the AI models or system prompts underlying the Service
We may refuse to process a prompt that we determine, automatically or on review, falls within a prohibited category. Such a refusal is not a failure of the Service.
9. AI Content moderation
We apply automated safeguards, and in some cases human review, to AI feature inputs and outputs. These safeguards are not perfect. They may block prompts or output that should not have been blocked, and they may allow prompts or output that should have been blocked.
If you believe a legitimate use case is being blocked, or you encounter AI output that should have been blocked, contact legal@cartt.ai with the prompt and the surrounding context.
10. Costs of AI features
Most AI features are Wallet-payable features under the Wallet Credit Terms. Not all of them are: some AI features are included in your subscription and carry no Wallet rate at all — the AI Business Advisor is one — and those cost you nothing to run. An AI feature is metered only where it has a published, non-zero Wallet rate; where the rate is zero, no credit is drawn and no Wallet transaction is created. Where an action is metered, it draws first on any remaining trial credit, then on your Plan's allowance, and then on purchased credit. Where a rate is shown in your admin panel before you incur the charge, that is the rate applied, and your Wallet transaction history records what was charged.
We estimate cost before a generation runs where we can, but the final cost of some actions depends on provider-side metering — token count, image resolution, or output duration — and may differ from the estimate.
11. Limitation of liability
To the maximum extent permitted by law, and without limiting your rights under the non-excludable guarantees of the Australian Consumer Law, our liability arising from your use of AI features is limited as set out in the Subscription Terms of Service. We are not liable for:
- Loss arising from your publication of AI Content that proves inaccurate, misleading, or infringing
- Loss arising from your reliance on AI Content without independent verification
- Loss arising from third-party AI provider outages, model changes, or content policy changes
- Indirect, consequential, or special loss of any kind
You indemnify us against any claim arising from your publication or distribution of AI Content in breach of this Disclaimer, the Acceptable Use Policy, or any applicable law. That indemnity carries the same limits as the one in section 12.3 of the Subscription Terms of Service — it applies only to the extent the loss is caused by your conduct, not ours, and it is reduced to the extent we caused or contributed to the loss or failed to mitigate it.
12. Changes to this Disclaimer
We may amend this Disclaimer from time to time. Where a change is material — where it significantly expands the scope of AI features, materially changes your responsibilities, or materially changes the AI providers used — we will publish it as a new numbered version and email the administrators on your account. Publication is the step that always happens and is verifiable on this page; the email is sent by us rather than automatically by the platform, so the published version here — not your inbox — is the authoritative record of what is in force. Where we are able to give advance notice we will give at least 30 days; where a change must take effect sooner, we will tell you why. Continuing to use the AI features after a material change takes effect is acceptance of it. Non-material changes, such as clarifications, added examples, and additions to the prohibited-use list that align with the existing Acceptable Use Policy, take effect when published.
Every published version of this Disclaimer carries a version number, an effective date, and a content hash. The version number and effective date are shown at the top of this page, and an abbreviated form of the hash at the foot; the full hash is available on request. Where your acceptance of a version is recorded, that record identifies the version accepted, the date and time, and the user who accepted it. We retain the full version history and will provide any earlier version on request to legal@cartt.ai.
13. Contact
Questions about AI features, this Disclaimer, or AI Content moderation can be sent to legal@cartt.ai.
Reference: ai-content-disclaimer v8 ·
content hash e2a6ffce6171b0ca.
Questions before you accept: legal@cartt.ai.